Mickey Mouse Gets A Makeover: A Case Study in Changing Your Image

by
PamWhiting

Pam Whiting, Vice President of Communications & Media Relations

So it’s early Saturday morning and I’m trolling around the Internet, when I read The Kansas City Star’s editorial on the Disney Company’s update of the iconic mouse’s image.  The headline read:  “No more Mr. Nice Mouse: Mickey doesn’t need to be edgier.”

 News of Mickey’s makeover has been out there for a while, ever since Disney Interactive Studios announced a new video game – to be released next fall – called “Epic Mickey.” 

It’s Mickey as action hero. 

Disney Interactive Studios

Disney Interactive Studios

The blog reaction – along with The Star’s – has been interesting to read:  lots of folk railing against the changing of their beloved rodent.

Please forgive us if we in Kansas City feel a particular attachment to the king of Disney characters.  After all, he was born here – based on a real mouse that nibbled Uncle Walt’s pencils and with whom the young cartoonist shared his cheese sandwiches.  (Would Mickey have been as famous if he’d remained “Mortimer,” as Walt Disney originally named him?)

AOL’s Daily Finance reports, “Along with the game, Disney is also re-imagining everything about the character. The studio plans to tweak his clothing, personality, and home, presenting a fresh face to the Disney Channel, Disney World, and the Internet.”

It’s already happening.  These characters are now being sold in Japan:

popgadget.com

popgadget.com

(Remember – Mickey went global a long time ago.)

So what do YOU think?  Are the imaginators at Disney nuts – or is this an incredibly smart move to refresh and revitalize their number one character?

For my part, I recall that Mickey hasn’t always been so nice.  Steamboat Willie showed him in a mischievous light, and he certainly wasn’t behaving himself as he commandeered all those brooms in The Sorcerer’s Apprentice.

 Still, I’m not sure I’d buy a Mickey wearing a chain with his baseball cap askew.  But then, I’m not in that demographic!

Your thoughts?

Advertisements

13 Responses to “Mickey Mouse Gets A Makeover: A Case Study in Changing Your Image”

  1. vinfriends.com Says:

    vinfriends.com

    Mickey Mouse Gets A Makeover: A Case Study in Changing Your Image | The Greater Kansas City Chamber of Commerce

  2. слуховые аппараты киев Says:

    Привет! Очень полезно совет в этом статья !
    Это небольшие изменения которые сделают наиболее значимые изменения .
    Спасибо для обмена !

  3. online form builder Says:

    Save All Paperwork: Whatever paperwork arrives with your parts or which is provided from the
    seller should be maintained. Wouldn’t it be easier if we could be able to save changes ourselves whenever we want. You can make corrections directly instead of having to search mistake through the code, if something does not seem OK for you.

  4. Glass Repair in Thornton Says:

    This also may patio doors 8 foot be the result of stress and ultimately, pain.

    They also become thinner as they dehydrate. StretchingMuscles that are stiff are
    more likely to have degenerative disc disease. However,
    if chronic pain develops, more pain is the result
    of diseases, infections or in patients with low-patio doors 8 foot associated with Modic
    changes Type 1 bone oedema: a pilot study the treatment can usually be made.

  5. visual form builder Says:

    So, what you think might be the technicality hidden inside
    the making of these forms. It weighs five pounds, less than a four-season tent, and consists of a form to build blocks of snow.
    Opt-in building is a tedious work but with amazing results.

  6. online forms Says:

    All they need to do is to enroll with their name, email,
    contact number and country and vemmabuilder will cater to
    the particular country of the person. You might get one or more benefits of outline designer along with it is the ideal means to unleash the capacities.
    You wont get a true imitation of your signature with this Android app, unless you can cleverly manipulate the mechanics behind its operation, but that is highly
    unlikely.

  7. bail bonds Orlando Florida Says:

    Good day very nice blog!! Man .. Beautiful .. Superb .
    . I’ll bookmark your web site and take the feeds also? I am satisfied to find so many helpful info here within the publish, we want develop extra techniques in this regard, thank you for sharing. . . . . .

  8. "manga de nauto shippuden" Says:

    Excellent beat ! I wish to apprentice while you amend your web site, how can i subscribe for
    a blog website? The account aided me a acceptable deal.

    I had been tiny bit acquainted of this your broadcast provided bright clear concept

  9. naruto manga online reading Says:

    Wonderful beat ! I wish to apprentice while you amend your site, how can
    i subscribe for a blog website? The account aided
    me a acceptable deal. I had been tiny bit acquainted of this your broadcast offered bright clear idea

  10. Kathleen Says:

    When some one searches for his necessary thing, so he/she desires
    to be available that in detail, so that thing
    is maintained over here.

  11. http://allensandiego.exteen.com Says:

    Greetings from Ohio! I’m bored to death at work so I decided to browse your website on my iphone during lunch break. I love the info you present here and can’t wait to take a look when I
    get home. I’m shocked at how fast your blog loaded on my phone .. I’m not even using WIFI, just 3G .
    . Anyhow, excellent blog!

  12. Arron Says:

    Great post.

  13. fda hcg Says:

    Heya terrific website! Does running a blog like this take a lot
    of work? I’ve virtually no expertise in computer programming but I had been hoping to start my own blog in the near future. Anyway, should you have any suggestions or tips for new blog owners please share. I know this is off subject however I simply had to ask. Cheers!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: